ChurnStop
About ChurnStop

Built for WooCommerce stores that bill monthly and want to keep more of them.

ChurnStop exists because WooCommerce Subscriptions stores have no equivalent of the save-flow tools that SaaS and Shopify merchants have had for years. Churnkey and ProsperStack dominate that category. Both are priced from $200 to $500 per month and up. Neither has a WooCommerce plugin.

For a WooCommerce store doing $20k monthly recurring revenue, that price point is out of reach. The churn problem is identical. The tooling gap is unjustifiable. ChurnStop fills it: the same rigor - conditional flows by cancel reason, A/B testing, save-rate and MRR-preserved dashboards, cohort analytics - native to WooCommerce Subscriptions, priced for small and mid-market stores, with FTC click-to-cancel compliance enforced by code rather than by policy.

Product philosophy

  1. Measurable MRR preserved beats feature-count marketing. The admin dashboard shows one dollar figure every Monday. That number is what justifies the subscription. If ChurnStop is not visibly preserving more MRR than it costs, it is not working for that store.
  2. Compliance first. Every feature ships behind the click-to-cancel guard. Non-compliant configurations cannot be saved. Federal penalties are up to $50,120 per violation per consumer; that liability should be structurally impossible, not merely discouraged.
  3. Native integration over bolt-on. ChurnStop uses WooCommerce Subscriptions APIs the way they are intended. Discounts issue actual WC Coupons. Pauses use the native on-hold status. Nothing is hacked together and nothing modifies WC Subs core.
  4. Local-first architecture. The merchant's subscribers never depend on a third-party SaaS for their cancel flow. The free tier makes zero outbound HTTP calls to ChurnStop. Paid tiers fall back to local defaults if the license or benchmark endpoints are unreachable; a backend outage never breaks customer cancellation.

What we're building

Phase 1 (current): a working WooCommerce save-flow plugin with six offer types, A/B testing, save-rate analytics, cohort LTV, winback email automation, and the compliance guard. Free tier on wordpress.org, paid tiers from $79/month. Source is open on GitHub under GPL-2.0-or-later.

Phase 2: universal expansion. A platform-agnostic JavaScript embed plus billing-platform adapters (Stripe, Paddle, Recurly, Chargebee, Lemon Squeezy) so the same save flow works on any merchant, not only WooCommerce. The Phase 1 architecture was designed to make Phase 2 a pure addition rather than a rewrite. See ADR-001 for the technical rationale.

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